Marketing Presentation Skills
Seminar
Imagine
your typical customer or prospective client. Can you
say with absolute certainty that they know what your
company does? Do they associate your company with a
particular advertising campaign or brand image? In some
cases, customers have very clear and defined ideas related
to a company. Consumers are all too familiar with the
insurance company that promises them, “You’re
in Good Hands”. They may not have a clear understanding
of what a company like Vivendi Universal does. Often,
that confusion arises from the inability of marketing
professionals to get across a company’s image
to current or prospective clients. Failing to be clear
and persuasive during presentations can not only lead
to confusion but also to lost business. The opportunity
cost is too high for marketing professionals to neglect
their skills. We believe that, as communicators of a
company’s image and reputation, marketing professionals
owe it to their employers to strengthen their skills
and ensure that their presentations are as effective
as possible.
That’s
why the Presentations Training Center created
the Marketing Presentations Skills training seminar.
Through an intensive and practice-filled two day workshop,
we teach marketing professionals at every level to become
more dynamic, engaging, persuasive and effective when
representing their company. From meeting with clients
during important corporate sales calls to disseminating
branding information to internal field sales reps, marketing
professionals will become strong presenters by attending
the Marketing Presentation Skills training workshop.
Each participant will practice their presentation skills
via ten videotaped presentations. Following each seminar
presentation, participants receive one-on-one coaching
and feedback from a certified Presentations Training Center instructor. This process ensures that strong
points are recognized and areas of improvement can be
identified, addressed and resolved. Multiple areas are
covered – how to project confidence, how to structure
a presentation, how to deal with difficult audiences,
and more. Through intensive training and coaching, participants
will leave the training class knowing that they will
be able to deliver high impact presentations with ease
and comfort.
Class
Size: Up to 10 participants
Class
Length: Two Days
Instructors:
Two Senior Presentations Training Center instructors
Availability:
Available as an on-site workshop
Skills
Learned: Marketing Presentation Skills is a two-day
skills-based workshop. By attending this workshop, participants
will learn to:
- Realize
the important role they play for their company as
marketers
-
Tailor presentations so as to more adequately address
specific audience needs
-
Work with and channel anxiety to improve effectiveness
-
Enhance personal delivery in vocal, verbal and visual
areas
- Determine
audience attitudes and needs and respond accordingly
-
Successfully guide question and answer sessions
-
Acknowledge and defuse conflict that might arise during
a presentation
-
Use multiple media to effectively reinforce a presentation
-
Project control and confidence through increased delivery
skills
-
Overcome negative or distracting mannerisms
-
Build presentations that can be utilized in any situation
-
Structure a presentation to gain maximum effect
-
Implement persuasive communication techniques
-
Implement audience involvement techniques
-
Present any type of information in a clear and concise
manner
-
Set up a specific action plan to improve their image
through presentations skills
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