Media Interaction and Presentation
Skills Seminar
In
today’s connected and fast-paced world, the media
plays a vital role in disseminating information to news-hungry
audiences across the globe. Over the past two decades,
the public has become exposed to a dizzying array of
news sources. From the twenty-hour cable news channels
like CNN, Fox News and MSNBC to the increased role the
Internet plays via varying news sites as varied as Salon.com
to the Drudge Report, one could say that today’s
media is as powerful as it has ever been. Given the
stark reality of the media’s power, it is imperative
that those who must deal with the media have a clear
understanding of (1) what is of interest to the media,
(2) what they expect of those who provide them information
and (3) those “hot buttons” that they consider.
If the media doesn’t feel that an individual is
credible, is hiding information or is being blatantly
dishonest, the repercussions can be disastrous for an
organization. Media Interaction and Presentation
Skills provides a two-day session designed to focus
on those areas of most importance when dealing with
the media.
From
learning how to put in place a media statement to how
to deal with question and answers during a press conference,
our class has helped corporations, non-profit organizations
and government entities communicate more effectively
with the media. Designed as an interactive session,
Media Interaction and Presentation Skills provides
a safe and non-threatening environment in which to practice
the skills we teach. While simulation sessions are designed
to simulate the pressures and difficulties faced when
dealing with the media, all exercises are designed to
build up rather than break down participants. The goal
is to help each person walk out of the classroom not
only “feeling” good about their experience
but knowing that they are well-prepared in the ability
to perform their valuable role.
Class
Size: Up to 10 participants
Class
Length: Two Days
Instructors:
Two Senior Presentations Training Center instructors
Availability:
Available as an on-site workshop
Skills
Learned: Media Interaction and Presentation Skills
is a two-day skills-based workshop. By attending this
workshop, participants will learn to:
- Recognize
those issues of most importance to the media
- Understand
what character traits convey the greatest amount of
credibility
- Meet
the needs of the media during verbal communication
- Manager
personal anxiety that naturally occurs when speaking
publicly
- Enhance
personal delivery in vocal, verbal and visual areas
- Handle
question and answer sessions in press conferences
or media events
- Avoid
allowing conflict to build up and derail discussions
with the media
- Use
presentations tools to reinforce communication
- Project
control and confidence when presenting to the media
- Overcome
negative or distracting mannerisms
- Build
a media statement that meets the media’s needs
- Implement
persuasive communication techniques
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