Presentation Training Skills

Presentation Training

Presentation Training is provided across the United States and Canada. Participants have three options to attend and participate in our presentation training. Presentations are delivered via public open enrollment courses in all major metropolitan areas and are also available to be delivered on-site via private courses. The 3rd option is to attend Online Webinar Presentations Skills Workshops. Our face to face Presentation Training can be provided as off-the-shelf sessions, ready to be delivered to a diverse audience or can be customized to provide a tailored and personalized presentation training approach based on client needs. All presentations courses are limited to a maximum of twelve participants so as to increase presentation course effectiveness and provide the individual level of face to face or online coaching and interaction that is associated with the Presentations Training Skills Center.

For more information on our presentations skills training courses please contact us.

Effective Sales Presentation Training Techniques

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Effective Sales Presentations

Giving effective sales presentations can be challenging, but also very rewarding. Mastering this skill can mean the difference between a mediocre career in sales, and that of a sales super star. For non-sales professionals, knowing how to give effective sales presentations can be a huge boon to your career. Although you may not be paid on a commission basis that is tied to the purchase price of a product, or the fee of a service, in many ways, sales presentations are a part of our everyday life, whether we know it or not. In other words, we all have to "sell" - whether we are selling our position or viewpoint, our information and expertise, or simply ourselves. Whichever of these may be the case, the better we do that, i.e. the more effective our sales presentation is, the better we are perceived and the more rewarded we will be - on the job, and everywhere else too.

What is an Effective Sales Presentation Anyway?

So what exactly defines an effective sales presentation? Well, frankly, there is no one answer to that question. The only thing that really counts is that you convey your message effectively, without losing the attention of your audience or prospects at any point in the process. In other words, your prospects will "get" your point, and they will not have nodded off or lost interest at any point in the sales presentation. If you can accomplish this much, you are off to a great start, but this is not the complete picture yet either.

Influence V. Information

The point of all sales presentations is to influence your prospects to take a desired action, regardless of whether you want them to literally buy something - or just to "buy-off" on it. So, the art of giving an effective sales presentation should not be thought of as a quest to be the most informative person on the planet about your subject or product. If you take this approach, which more closely resembles a lecture than a sales presentation, there is a good chance that won't have a positive influence on your prospects, and likely the abundance of information you rain down on them will fall on ears deafened by boredom.

So, rather than putting a huge effort into "sounding smart", think about how to make your presentation interesting, and convey how your product or subject can solve a problem for your prospects. In other words, what's in it for them? What are the benefits (not just the features) and how can you convey those benefits succinctly, and therefore, effectively?

A Picture is Worth a Thousand Words

As cliché as this expression may be, it is true. The consensus more and more each day among those who study learning and communication, is the notion that people think in images, not words. The ancient languages of the world were generally pictograms, and the concept of logic conveyed through syntax was a relatively late, and some may argue counter-intuitive, development in the evolution of written language.

As such, people are much more responsive to thought provoking, relevant images than we are towards a "sea of text", whether it's being projected on a screen in the conference room, or presented on a web page. If you have the choice between showing and telling, choose to show. You will create much more effective sales presentations with this in mind.

Pull, Don't Push...

Many salespeople are trained, or somehow programmed, that they have to push in order to get results. The problem with that is, no one likes a pushy sales person, no matter how great the product or service may be. Being pushy usually just equates to pushing your prospects away, literally.

To create an effective sales presentation, focus on solving a problem or providing a benefit for your prospects. Illustrate how your solution does this, and even better, provide good, useful information in your sales presentation. In doing so, you will build immediate credibility and trust, and with any luck, your prospects will also like you. These qualities are all very powerful ingredients in creating effective sales presentations that inspire action on the part of your prospects.

An Experience is Worth a Thousand Pictures

One of the surest ways to make your message stick and have a lasting influence on your prospects is to engage them directly during your sales presentation. In other words, pull them into your presentation, so that they are taking an active role in the process, instead of pushing the presentation on them. If it is possible, allow your prospects to experience a product, rather than just passively observing while you "demonstrate" it.

If you are doing a sales presentation on Italian glass tile, put samples in your prospects hands. If it is vacuums, turn a machine on and let the prospect try it out.

Source: Douglas Garago link

For more info on our presentation skills training, please contact us.

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