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Presentation Training is provided across the United States and Canada. Participants have three options to attend and participate in our presentation training. Presentations are delivered via public open enrollment courses in all major metropolitan areas and are also available to be delivered on-site via private courses. The 3rd option is to attend Online Webinar Presentations Skills Workshops. Our face to face Presentation Training can be provided as off-the-shelf sessions, ready to be delivered to a diverse audience or can be customized to provide a tailored and personalized presentation training approach based on client needs. All presentations courses are limited to a maximum of twelve participants so as to increase presentation course effectiveness and provide the individual level of face to face or online coaching and interaction that is associated with the Presentations Training Skills Center.
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You have never thought of yourself as being on stage - you are a sales person, not an actor. But if you are not careful it could easily be 'exit stage left' with no chance of a call back. Following the 4 C's of presentation will mean that you 'shine' and get the standing ovation that leads to you getting the coveted 'award' you always wanted - the sale! So what are the 4 C's? Clarity, control, consistency and confidence. Let's have a look them, one at a time.
1. Clarity
Some of us have a tendency to speak softly or mumble. If this affects you, make a conscious effort to raise your voice and speak from your diaphragm. A good technique is to pretend your audience is at the far end of the room and to speak at a volume that they can hear. A good pace to your presentation and the avoidance of 'umming' and 'ahhing' will also ensure that they keep their focus.
2. Control
This may sound obvious, but you mustn't be surprised by anything in your presentation. You should be aware and in control of every slide that comes up. You should not be surprised by your own graphics! Also, control your audience and do this at every point in your presentation. Are they interested? Are they bored? Confused? Distracted? Listening intently? Watch the body language and facial expressions of your audience, then pace or change your presentation accordingly (this may involve slowing down, asking more rhetorical questions to involve them more etc.). If a delegate asks you a question and you are not ready to answer it then keep your control and tell them you will come back to that when you have come to the end of the presentation. Don't let anyone pull you away from what you have prepared to deliver.
3. Consistency
Consistency keeps your audience clearly focused on your message. Cover all the points in a consistent way and ensure that you keep coming back to your main points. If you are part of a symposium or there are other speakers on the day, try to avoid duplicating or contradicting what a fellow presenter has said or will say. If it is unavoidable, then at least make a small reference to that fact that it was touched on, but that you want to emphasis the main points.
4. Confidence
Confidence in everything! In yourself, the presentation itself, your product, and your service. This should be evident from the way you enter the room, the way that you interact with your prospects; members of your own team, as well as how you handle questions, interruptions and conflict. Social dynamics are at play throughout the sales process and the presentation is a major part of that.
I remember some of my first sales presentations and they were a disaster - really, terrible. But when I implemented the strategies that I had researched and that I had seen other top sales professional make effective use of, and not only in the area of the presentation stage, I found that I made better sales in less time with less effort. What I am describing here are basic steps to effective sales presentation - that are sadly often overlooked and, as with my experience, with disastrous results.
The ability to make effective and compelling presentations and to be confident when speaking in front of an audience is a key business skill, and you can master it if you implement the 4 C's of successful sales presentations.
Source: Harry Harris link
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