Presentation Training Skills

Presentation Training

Presentation Training is provided across the United States and Canada. Participants have three options to attend and participate in our presentation training. Presentations are delivered via public open enrollment courses in all major metropolitan areas and are also available to be delivered on-site via private courses. The 3rd option is to attend Online Webinar Presentations Skills Workshops. Our face to face Presentation Training can be provided as off-the-shelf sessions, ready to be delivered to a diverse audience or can be customized to provide a tailored and personalized presentation training approach based on client needs. All presentations courses are limited to a maximum of twelve participants so as to increase presentation course effectiveness and provide the individual level of face to face or online coaching and interaction that is associated with the Presentations Training Skills Center.

For more information on our presentations skills training courses please contact us.

Marketing and Sales Presentation Workshop

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When giving a presentation you are engaged in both a marketing and sales activity.

Marketing is about informing many people at the same time, for example by sending a leaflet about a product. The product information is presented in two ways; the objective part and the more emotional part. The objective part is about facts and figures, the emotion is about image and style. You need them both in a presentation as in a marketing campaign. Marketing is one-to-many-activity.

The marketing part of a presentation is when you present your slides and you communicate the ideas and all eyes all directed to you. There is no dialogue (yet).

Sales is about interaction, Sales is about now and sales is limited by time. The marketing leaflet could end up in a drawer and appear again after months without losing its power. Sales is working against the clock; when the time's-up, it is over. Sales is about tenability like the fresh milk that gets spoiled when it is overdue. Marketing on the other hand, doesn't lose its power when the (presentation) time is up; even there is no deal (sales) the presentation and marketing effort will remain its power.
You need sales during a presentation. You need feedback from the audience to see whether they show some interest. If people ask questions during the presentation it means that the get involved and that is where you are in the selling mode.

But most of all presentations is about marketing and not about sales. The sales part comes after the presentation. It is at those moments when someone from the audience comes to you and asks this extra question. You start a conversation and in the end you may come to an agreement. To a sale perhaps. For the rest, the presentation will remain in the drawer of people's heads, like a marketing leaflet.

Knowing that you can't sell anything in a presentation, could serve you when preparing for the presentation.

Source: Hans Bool link

For more info on our presentation skills training, please contact us.

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