Senior executives, and CEO’s in particular, often assume they will be judged solely by what they do. What they say, and especially, how they say it, is presumed to carry less weight. That’s an assumption that’s as widespread as it is inaccurate.
Whether dealing with internal or external audiences, facts simply don’t speak for themselves. Positions, values, ideas and yes, even facts, need to be put into context. They need to be given a voice so they can be clearly understood. There is simply no substitute for the kind of powerful, in-person, human communication that can ease concerns, prod action, and gain buy-in among your target audiences.
That’s where powerful communication skills make all the difference. Memo’s, emails, web sites and advertising all have a role, but there are times when only personal communication with key stakeholders will do. These important players for every business need and want to hear directly from those in charge. Seeing and listening to a senior leader explain positions, policies or change allows these stakeholders to make judgments for themselves and can be key to persuading even skeptical audiences. It also serves as a powerful statement about the confidence of the speaker and the strength of the speaker’s conviction.
That’s why communication skills, and presentation skills in particular, are vital for top executives to master. Powerful presentation skills are the surest way for a CEO to embrace the role of Chief Explanations Officer and to gain buy in or good will, to build or regain trust.
While it’s easy enough to cite examples of highly successful leaders who’ve achieved success without strong presentation skills or speaking abilities, (Bill Gates - or in the public arena, George Bush - come to mind), such a lack is always an obstacle to success, and often, an insurmountable one.
How then does a top executive best demonstrate powerful presentation skills and how do you obtain them? Here are a few tips used by some of the best:
