Presentation Training Skills

Presentations Skills Training

Presentations Skills Training Seminars are provided across the United States & Canada via public open enrollment seminars in most major metropolitan areas and can also be delivered on-site via private presentation workshops. Our presentation skills training courses can be provided as off-the-shelf presentations seminars, workshops, or classes. The classes are ready to be delivered to a diverse audience or can be customized to provide a tailored presentations and personalized approach based on client needs. All presentations skills classes are limited to a maximum of twelve participants so as to increase seminar effectiveness and provide the individual level of presentations coaching and interaction that is associated with the Presentations Skills Training Workshops Center.

For more information on our presentations skills training workshops please contact us.

Sales Presentation Skills Training - How to Talk to a Sales Prospect

While working with a new sales presentation coaching client, I asked to hear her "sound bite." Everyone needs a good sound bite. A sound bite, sometimes also called an "elevator speech," is a 10- to 15-second presentation or commercial on what your company does, offers or stands for. You can use it when you meet someone new in business, use it at networking meetings, and use it on the telephone as part of your introductory calling script.

Here is the sound bite from my sales presentation training client:

The idea behind the sound bite or elevator speech is to communicate clearly, easily and effectively what you do and why someone else should be interested in what you do.

I asked my client: if a friend asked her to explain what she does, would the answer be "complete marketing solutions"? Probably not. And there's your litmus test. If a phrase would make a friend think you'd suddenly lost your mind, don't use it in a conversation or presentation with a prospect! Most likely, it sounds artificial and probably doesn't actually mean anything. That same phrase may be fine in writing, for your brochure or web site, but it is not as effective in spoken language, because written language and spoken language are different.

These differences also come into play when you are writing an introductory calling script. Write your script down the way that you speak. If your script is in written language, you will sound phony. Real people do not speak with capital letters at the start of sentences and periods at the end. People actually speak more in phrases or fragments, with pauses and the occasional "ah" or "um..." Write your introductory calling script with no punctuation and no capitalization. If there is a point that you particularly wish to emphasize, underline or highlight it. It is imperative that you sound real, so you may want to try talking into a tape recorder, then playing it back and writing down what you've said.

Try to stay "jargon-free" in all your presentations. Every industry has its own jargon, but you must know and use jargon appropriately. If your prospect does not understand your industry jargon, then she will not understand you when you use it! Instead, become conversant with your prospect's industry jargon-then, she will see you as an expert who understands her industry and her issues and concerns.

When you are writing your script, keep in mind a particular individual to whom you will be speaking. Picture this person as a friend, as someone who is open and receptive to what you have to say. Speak to that person as you would to a friend, and not in formal business language taken from your company brochure.

I have seen perfectly reasonable, articulate human beings become stiff, formal and uncomfortable while trying to speak in a manner they believe to be "businesslike." They use unwieldy phrases like "complete marketing solutions," because someone told them it sounds more professional. It doesn't. If no one understands what you are talking about, no one will buy your product or service. Be yourself, and speak as you would to a friend. Remember your litmus test: Do not include anything in your introductory calling script that would make a friend raise an eyebrow.

The very definition of an introductory call is that you are talking to a stranger. You are telling your story to someone who knows nothing about you, your company and your product or service. You must be clear. For the ultimate test, before you get on the telephone, try role-playing your script with an eight or nine-year old. If that kid does not understand what you are talking about, no one else will either.

Source: Wendy Weiss link

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