Presentation Training Skills

Presentations skills training workshops are provided across the country via public open enrollment workshops in all major metropolitan areas and can also be delivered on-site via private training workshops. Our presentation training workshops can be provided as off-the-shelf workshops or training sessions which are ready to be delivered to a diverse audience or can be customized to provide a tailored training and personalized approach workshop based on client needs. All presentations training workshops are limited to a maximum of twelve participants so as to increase workshop effectiveness and provide the individual level of presentation coaching and interaction that is associated with the Presentations Training Skills Workshop Center.

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Presentation Training Workshop - Use the "Rule of 3" to Organize Memorable and Persuasive Sales Presentations

Let's assume you've read some excellent presentations articles on how to make your PowerPoint powerful and you "get it". Your slides are original, clean and engaging. They graphically capture the message you want to convey. You're proud of them. Now what?

Now it's time to organize your content. A great presentation is not a content dump. A great presentation is a memorable transfer of information that persuades an audience to adopt the presenter's point of view. In a sales presentation, your goal is to persuade your audience to buy, which means your content must be so clear and easy to hear, that your audience actually listens and remembers your key points. That means using a listener-friendly structure. Then you can deliver with clarity, comfort and ease--and your audience is convinced.

Solid structure begins with "The Rule of 3". According to Wikipedia, "the rule of three is a principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than other numbers of things."

The Rule of 3 is at the heart of powerful rhetoric such as in, "Friends, Romans, Countrymen" or, "I came, I saw, I conquered." It makes ordinary instructions memorable as in, "Stop, Look and Listen." The Rule of 3 creates balance as in "Life, liberty, and the pursuit of happiness." And it fits with the way people hear and retain information because people naturally remember in threes.

So, here are three ways to use The Rule of Three to build a solid structure for your next presentation.

1. Your presentation needs three parts: a beginning, a middle and an end.

Since a presentation is a performance, construct it like any good performance--with a beginning, a middle and an end.

The beginning is your opening leading to your BIG Message.

The middle is all your content.

The end is a recap of what you have covered and includes a repetition of your BIG Message.

2. Use The Rule of 3 to construct your BIG Message.

Remember that your BIG Message is the big reason--in sentence form--that convinces your audience they need you. If you think the phrase, "what I really want you to know is..." the words that follow that phrase comprise your BIG Message. When you craft your BIG Message, use ordinary, everyday words (I call it shirtsleeve English) that are likely to resonate both intellectually and emotionally. Polish it, refine it and open with it before you get to a word of content--even before you introduce yourself. Once you state your message--if it's a good one--your audience is engaged.

Since people tend to remember in threes, the best messages rely on the Rule of 3. So your BIG Message might be something like, "You can trust Mighty Man locks to be fail-safe, burglar proof and affordable." Or, "At Super Soft, we design and build the most flexible, robust and reliable software on the planet." Or, "When you think of stationary bikes, think of Megabit. You will look better, you will feel healthier, and you will have fun getting fit for life." I'm sure you get the idea.

3. Organize your content around 3 main topics.

People understand information only when they can organize it into a coherent structure so it makes sense. Remembering becomes easier for an audience when you organize for them--putting your information into three distinct topics.

Look at all your content and decide on the 3 most important things you want your audience to know. Name those 3 things and give each of them a title. Those 3 things are your topics. Create a strong message statement about each of those topics.

Now, since you are limited to 3 topics, reorganize all the rest of your material to fit into those 3 topics. Yes, you may need to discard some of it, but if you limit yourself to the magical number 3, your audience will actually remember those topics and what you said about them--especially if you make a strong message statement about each one.

So--and this is the best part--no matter how long your presentation is, when your BIG Message pivots around The Rule of 3, it sticks. When you use The Rule of 3 to organize the structure of your presentation, your audience remembers what you tell them. Use The Rule of 3 and become the likable, memorable, easy-to-hear presenter you know you can be. That's a good thing-- and it's also unforgettable.

Source: Fern Lebo link

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