Presentation Training Skills

Presentations Skills Training Workshops

Presentations skills training workshops are provided across the country via public open enrollment workshops in all major metropolitan areas and can also be delivered on-site via private training workshops. Our presentation training workshops can be provided as off-the-shelf workshops or training sessions which are ready to be delivered to a diverse audience or can be customized to provide a tailored training and personalized approach workshop based on client needs. All presentations training workshops are limited to a maximum of twelve participants so as to increase workshop effectiveness and provide the individual level of presentation coaching and interaction that is associated with the Presentations Training Skills Workshop Center.

For more information on our presentations skills training workshops please contact us.

Sales Presentation Workshop Secrets - Tell Them the Value Before the Features

After reading this presentations article, you will understand why you should explain the value of your product or service before you explain anything else. This will make your presentations compelling and will improve the attention the presentations audience is going to pay to what you have to offer.

Most people, myself included, that are giving a sales presentation or demonstration start by giving information about the company, the features, and then finally they demonstrate the value of the product that they are trying to sell. Let me tell you something, most people have tuned you out before you have gotten to the features.

The problem is not always that we have a horrible product or service to sell. The problem is that most people have followed the same template that every company uses when formatting their PowerPoint presentations:

1. About Us

2. Our Customers

3. Features

4. Data

5. Benefits

6. In Conclusion

Why if you want to stand out from your competitors, would you ever structure your presentations in this fashion? The "standard" sales pitch will bore your clients to tears and cause you to lose clients and sales.

Why do we as presenters fell it is necessary to present data in this manner? Do we follow tradition, are we nervous, or maybe we just have an over reliance on our PowerPoint decks.

Whatever the reason, it has to stop. For the sake of my sanity when listening to sales pitches, you need to change your slides and present in a way that will demonstrate value, find out what the customer needs are, and connect without customers.

What to do instead:

1. What value does your product or service offer - For example if I was selling coaching on this topic, I would start with: A sales executive that was coached by me increased sales by 75%.

2. Stop and ask the customer what their needs are. This is a check to make sure you really know what the customer wants.

3. If you are selling a product that they use, like software, hardware or a tool then let them touch or interact with it in a demo that meets their needs. In that way they can see what you are selling really does.

4. Now go through the features, data, other customers that are using the product, and what the next action will be on the part of the customer.

Changing your sales and demonstration presentations to this format will radically change how your customers and clients feel about your product or service in the first minute your are presenting. No longer will they have to slog through 50 slides that mean nothing to them because you get to the point with what value you offer, you care about their needs, and you are able to demonstrate it on the spot. Then if you need to, you let them know all that other stuff that you used to lead with.

It is all about the value. Let your customers know what value you bring, how you understand their needs, and what you can do to help them. Too often we get bogged down in the introduction and don't get to the root of what our customers need. In an ever hurried world, we need to get to the point and present on what they want to see.

Source: Chris Elliott link

Related: Presentation Workshop